Story ideas. The fuel
that drives newsrooms
Story ideas. The fuel that drives newsrooms
Media Insiders
Our career television news journalists are your key to unlocking newsroom doors
You only compensate us when we secure your news coverage.
Our strategic newsroom outreach is performance-based. Your business gains a marketplace advantage because our incentives are directly aligned with your success.
Guided by decades in major metropolitan newsrooms, our career television journalists develop compelling story ideas that increase your potential to earn media coverage while elevating your credibility and trust.
The Newsroom Wayâ„¢ applies the storytelling methods of career television journalists to business communications and media relations.
Because we speak the language of executive news producers and assignment editors, we position you as an invaluable, interview-ready expert source.
Company News
Your new services, product launches, key hires, and community involvement can all serve as compelling news hooks for local and national outlets.
Industry News
Local and national media outlets regularly rely on experts to explain market disruption and emerging trends.
Personal Achievements
Extraordinary professional milestones and personal triumphs can earn valuable news coverage by humanizing your brand through the power of emotional storytelling.
Breaking News
When news breaks, media outlets seek expert sources to provide critical insights, context, and verification to help audiences make sense of complex breaking news and unfolding stories.
Newsworthy by Design
Newsrooms rely on timely hooks and news tips
Our substantial journalism experience provides insight into the various ways stories command newsroom attention. Core news values typically include human interest, timeliness, and clear relevance to a local or national audience.
While we employ proven news-style storytelling strategies to maximize your visibility, final editorial decisions always remain with each news outlet.
Newsroom Contacts Across the Nation
We utilize a nationwide, real-time database of verified newsroom decision-makers and reporter biographies in every media market. This enables us to match your story idea with the journalists most likely to find it newsworthy.
Our Expertise
- Pitching Story Ideas to Newsrooms
- Earned Media Strategies
- Press Release Writing
- Media Training
- Brainstorming The Newsroom Wayâ„¢
- Crisis Communications
Amplify Your News Coverage
- Your Website
- Social Media
- Email Newsletters
- Digital Brochures
- Conferences and Trade Shows
- Your Office Waiting Areas and Internal Communications